Create Your Podcasting Promotion Strategy
Plan and design a kid-friendly podcast promotion strategy using episode teasers, poster ideas, social post templates, and short scripts to share with friends and family.
Step-by-step guide to create your podcasting promotion strategy
Step 1
Pick a fun name for your podcast and write it big at the top of a blank sheet.
Step 2
Write down who your listeners are in 2–3 words on separate sticky notes.
Step 3
Choose three episode topics and write each topic on its own sticky note.
Step 4
For each episode topic write a one-sentence teaser that makes people curious.
Step 5
Pick your favorite teaser and write a short caption (up to 10 words) for a social post.
Step 6
Draw a simple poster layout on a new sheet with places for a title an image and a short description.
Step 7
Add colors and a bold headline to your poster using your coloring materials and black marker.
Step 8
On one sheet draw three boxes: one square one tall rectangle and one short rectangle to be your social post templates.
Step 9
In each template write a short message that says what the episode is about.
Step 10
Add one clear call-to-action to each template like “Listen now” or “Tell a friend.”
Step 11
Write two short scripts of 1–2 sentences each that you can say to friends and family about your podcast.
Step 12
Practice reading one of your short scripts aloud twice to make it friendly and clear.
Step 13
Put your teasers poster templates scripts and sticky notes together on one page or in a folder to make your promotion kit.
Step 14
Share your finished creation on DIY.org
Final steps
You're almost there! Complete all the steps, bring your creation to life, post it, and conquer the challenge!
Help!?
What can we use if we don't have sticky notes or a black marker?
If you don't have sticky notes, cut small squares from scrap paper and tape them to your blank sheet, and if you don't have a black marker use a dark felt-tip pen or the darkest crayon to add the bold headline and poster details.
My one-sentence teasers and short scripts feel boring — how can I fix them?
If your teasers or 1–2 sentence scripts are flat, ask "what makes this episode fun or surprising?", circle that word on the sticky note, then turn it into a teaser line and practice saying it aloud twice to make it friendly and clear.
How can this activity be changed for younger kids or older kids?
For younger kids, let them draw listeners and episode ideas and have an adult write the words on sticky notes and fill the templates, while older kids can write longer captions, record short promo audios for their scripts, and post the caption on real social media.
What are some ways to make the promotion kit more fun or professional?
To enhance your promotion kit, add photos or stickers to the poster, laminate or scan the finished page, create a QR code that links to a recorded teaser or practiced script, and then share the complete kit on DIY.org.
Watch videos on how to create your podcasting promotion strategy
How To Become A Podcaster
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James Cridland on Podcast Platforms, Monetization, and the Future of Audio
Facts about podcasting and digital media for kids
🎙️ A catchy 30–60 second teaser can hook listeners faster than a long description.
🎨 Bright, simple artwork helps kids recognize a podcast across social feeds and posters.
🌍 Podcasts can reach listeners anywhere—kids can share episodes with family across countries.
📣 Sharing a short trailer or poster with friends and family is one of the fastest ways to grow a kid-hosted show.
🧾 Using short scripts for promos keeps messages clear and helps young hosts practice public speaking.
How do I plan a kid-friendly podcast promotion strategy?
What materials do I need to plan and design podcast promotions with my child?
What ages is this podcasting promotion activity suitable for?
What are the benefits and safety tips for kids making podcast promotions?
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