Get customer feedback
Make a simple survey and interview friends or family about a toy or snack, record answers, and summarize feedback to improve the idea.
Step-by-step guide to get customer feedback
The ultimate guide for how to give feedback [including feedback examples!]
Step 1
Pick one toy or snack idea you want to get feedback about.
Step 2
Write a short title at the top of your paper that names the toy or snack.
Step 3
Write four simple questions: two rating or yes/no questions and two open questions about what people like and what could be better.
Step 4
Add a one-sentence introduction you will read that says why you are asking and thanks the person for helping.
Step 5
Place your toy or snack sample on a plate or table so people can easily see or try it.
Step 6
Choose three to six friends or family members you will ask for feedback.
Step 7
Practice reading your introduction and the four questions out loud one time.
Step 8
Ask one person your introduction and questions and write their answers on the paper.
Step 9
Repeat Step 8 until everyone you chose has answered your survey.
Step 10
Read all the answers and circle the most common thing people liked and the most common suggestion to change.
Step 11
Write a short 2-3 sentence plan that explains one change you will make to the toy or snack using the feedback.
Step 12
Share your finished survey results and improvement plan on DIY.org.
Final steps
You're almost there! Complete all the steps, bring your creation to life, post it, and conquer the challenge!
Help!?
What can we use if we don't have a plate, paper, or a DIY.org account?
If you don't have a plate or paper, place the toy or snack on a clean table or paper towel and write answers on any scrap of paper or a phone note, and if you can't use DIY.org, take a clear photo and save your finished survey results and improvement plan to share with family instead.
What should I do if people give very short answers or seem confused by the questions?
If answers are short or confusing, follow Step 7 and practice your one-sentence introduction, read the two rating questions first to warm them up, and ask a simple follow-up while you write their responses on the paper (Step 8).
How can I change the activity for younger or older kids?
For younger kids, simplify Step 3 by using smiley-face stickers or thumbs-up/thumbs-down for the rating questions and have an adult write their spoken answers, while older kids can add more detailed open questions and use the results to create a more specific 2–3 sentence improvement plan in Step 12.
How can we make the project more fun or useful after we finish the survey?
To enhance the activity, test two small versions of the toy or two snack flavors side-by-side on the table (Step 5), ask everyone to compare them with your four questions, circle the most common favorite in Step 11, and use that result to write a targeted improvement plan to share on DIY.org (Step 13).
Watch videos on how to get customer feedback
5 Tips for Giving Effective Feedback to Students (Kindergarten, First, and Second Grade)
4 Videos
5 Tips for Giving Effective Feedback to Students (Kindergarten, First, and Second Grade)
Providing Feedback
How to Give Good Feedback
How-to Give Feedback to Students the Right Way
Facts about market research for kids
👂 Listening carefully during interviews can reveal unexpected improvements people really want.
📝 Open-ended questions like 'What did you like?' usually give better ideas than yes/no answers.
🍽️ Snack and toy creators often run small taste- or play-tests with kids before a big launch.
🎯 Summarizing feedback into 3 main points helps you pick the simplest, best changes to make.
🧪 Testing with about 5 people often uncovers most common problems — quick and powerful!
How do I do a simple survey and interview activity with my child to get feedback about a toy or snack?
What materials do I need for a kid-friendly survey and interview about a toy or snack?
What ages is this feedback activity suitable for?
What are the benefits of having children interview friends or family for feedback?
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